KEY RESPONISBILITIES

KOL Strategy & Planning:

- Develop strategies and plans for partnerships with Key Opinion Leaders (KOLs) to enhance brand awareness and engagement for Porto X across various platforms.

- Set campaign goals for KOL partnerships based on agreed KPIs, such as reach, engagement, and sales uplift.

KOL Partnership Management:

- Identify, contact, and negotiate with KOLs who have an audience that aligns with Porto X’s target market.

- Manage contracts and maintain relationships with KOLs throughout the planning, execution, and evaluation phases.

- Build and nurture long-term relationships with impactful KOLs.

Campaign Monitoring & Evaluation:

- Oversee the progress of KOL campaigns regularly to ensure optimal results.

- Analyze each KOL’s performance using various analytic tools (e.g., Google Analytics, Instagram Insights, and TikTok Analytics) to measure outcomes.

- Prepare campaign reports with quantitative and qualitative data, along with recommendations for future optimization.

Team Collaboration:

- Work closely with the Marketing, Social Media, and Content Creator teams to align campaign messaging and ensure KOLs promote the brand according to Porto X’s vision and mission.

- Participate in creative discussions to develop engaging content that resonates with Porto X’s audience.

REQUIREMENTS:

Experience & Skills:

- Minimum 2 years of experience managing KOLs, influencer marketing, or social media partnerships, preferably in fashion, lifestyle, or e-commerce.

- Strong connections with relevant KOLs, influencers, and agencies.

- Ability to work towards targets and meet established KPIs.

Technical Competence:

- Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer marketing trends.

- Experienced in using analytical tools such as Google Analytics, Social Media Insights, and KOL campaign performance tracking software.

- Good negotiation skills to establish beneficial partnerships.

Communication & Collaboration Skills:

- Strong communication skills to convey the brand’s vision and message to KOLs and maintain professional relationships.

- Ability to work cross-functionally with various departments to achieve optimal results.

Creativity & Adaptability:

- Creative thinking to design innovative and engaging campaign strategies for Porto X’s target market.

- Ability to adapt to industry trends and changes in the digital landscape.

Education:

- Bachelor’s degree in Communications, Marketing, Management, or a related field.